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Corporate Event Film Production – Tips of the Trade


Corporate Event Film Production

Corporate Event Film Production

As you may know, the team at iProduction Studio loves to film corporate events. The unscripted, spontaneous nature of live events is super exciting and it’s one of our specialty services.

Usually, we focus on giving useful tips & tricks for video production however, since we love trade shows, conventions & corporate parties just as much as you do, we are sharing some great tips on how to make your next corporate event a success!



  1.  Keep the music neutral.  When it comes to corporate events, you will want to make sure the music is something everyone can enjoy. Try to make the sound match the tone of your product or service
  2. Know when/if a theme is appropriate.  If you are going with a theme, make sure it’s super relevant to your product or service. Remember that it can be challenging to get the crowd to participate in the theme especially if there is a certain dress code tied to that theme. When in doubt, do without!
  3. Have a tech guy handy. When you are using equipment like speakers, projectors and microphones, you will definitely want to have a skilled tech person on stand-by to avoid awkward silence or a party killer.
  4. Provide Refreshments. If your event is going to be longer than 2 hours, you really should provide a snack. This could also be a great opportunity to feature a sponsor or partner’s product!
  5. Consider transportation & parking. If you want your event to be well attended, it helps to have a convenient location and plenty of parking.  It’s so simple but incredibly important.

Now that you have some great tips for planning your corporate event, call iProduction Studio to film your next trade show, convention or corporate event.  We would love to put our video production skills to work for you!


TV Commercial Production: Does Funny Really Work?

You may be wondering if you should choose the comedic route when creating your TV commercial production project.  Does funny really work? In a Word, Yes! Funny absolutely can work when promoting products or services through a TV commercial but, it’s still important to do planning and research to make sure you are taking the right angle.

What’s the first step in ANY TV commercial production? Know your target audience. What are common jokes & situations related to that demographic? Once you have determined this target, you can start producing your commercial.  Take the recent Old Spice TV commerical for example. Old Spice was trying to reach a younger demographic after years & years of being known as a corny old man’s cologne. Their answer was a commercial featuring a sexy, cocky man doing corny things & cliche after cliche.   Now, the younger demographic may actually see Old Spice body wash a hip, sought after product. It was genius!

There are a few things to try to avoid when making a funny TV commercial production. The first should be obvious: Try not to be too offensive. You fans not enemies!  Secondly, don’t bore them with details. When you choose comedy over informative, the whole point is to entertain! The small facts, ingredients and components will take away from the entertainment value.  Lastly, add some variety. If your joke proves to be effective, create additional TV commercials that put a twist on the original scenario.  If it works, run with it! It works for Geico, it can work for you!

If you need some great ideas for your TV commercial production, call iProduction Studio and find out how we can help you!


5 Signs of a Professional Video Production Company

video production company

video production company


Have you been shopping around for a professional video production company? Or, perhaps you want to confirm that your current team really has what it takes?

There are many important qualities to look out for when hiring your video production team and we have listed 5 important things to look out for below.


  1. A professional video production company will have at least 3 production samples you can review to understand the quality of their work
  2. Your video production team should LISTEN! While you will need their expertise, design & vision, it’s still your video at the end of the day.
  3. A video production company should have at least 3 references you can speak to.  Learn about their previous experiences directly from a former client
  4. Your video production team should also be marketing savvy. Learn about their marketing strategies and how they use social media to promote their brand
  5. An experienced video production company will provide excellent follow up and customer service. If the communication is all in a timely fashion, your video production project will be as well!


Video Production Tips: How to Look Good on Camera

video production company

video production company

We want you to look your absolute best when on camera so we have provided our top 5 tips for looking good during your video production project.

1) Since lighting can often wash out your skin, be sure to use appropriate makeup. This goes for males too. A little goes a long way. Nobody wants to come out looking pasty on film.

2) They say that they camera adds ten pounds so be aware of focal length. The further away from the camera you are, the slimmer you will look. A professional video production company will understand focal length and help you achieve the best results.

3) Determine your best poses and angles. Along with your video production team, practice taking shots from the head up, side angle and full body. Find your most flattering stance & go with it!

4) Try to wear something comfortable so that you wont fidgit with your clothes. Nothing looks worse on camera than someone awkwardly tugging & pulling at their pants.

5) Sit up Straight! It sounds so simple right? So, why do so many people forget?
If you have a good video production company directing your video, they will probably remind you throughout filming.

Professional Video Production vs. DIY Video Work

Let’s say your trying to market yourself as a business and decide to go the all to popular route of uploading a Youtube video.  By business I mean musician, brand or any other existing enterprise looking to reach out to as many potential consumers as possible.  It may seem like a good idea at the time to put something together either yourself, or through a “friend” that tells you he can shoot it.

If you have a boss, he will be pleased when you tell him of the money he will save from this.  Your friend assures you, “it will be simple” because he has just put together a video of his son’s 5th birthday party that he edited with iMovie.  But what a waste of time and effort it will be when you realize that a crappy video online will not get more than 20 views, mostly from friends or relatives.  And the dislikes on that video are just the beginning of the headache your boss will likely give you.  Then he will go and find a professional video production company to get the job done.

So my advice is to not even consider using that new Flipcam you bought that shoots in HD, but to look for a professional and leave it up to them to do what they do best.  There are a handful of reasonably priced video production companies to choose from that will help you with everything you need.  And I’m pretty sure these guys don’t shoot 5th grade birthday parties.

Don’t sell your business short. Hire a professional video production company today!

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