TV Commercial Production: Does Funny Really Work?
You may be wondering if you should choose the comedic route when creating your TV commercial production project. Does funny really work? In a Word, Yes! Funny absolutely can work when promoting products or services through a TV commercial but, it’s still important to do planning and research to make sure you are taking the right angle.
What’s the first step in ANY TV commercial production? Know your target audience. What are common jokes & situations related to that demographic? Once you have determined this target, you can start producing your commercial. Take the recent Old Spice TV commerical for example. Old Spice was trying to reach a younger demographic after years & years of being known as a corny old man’s cologne. Their answer was a commercial featuring a sexy, cocky man doing corny things & cliche after cliche. Now, the younger demographic may actually see Old Spice body wash a hip, sought after product. It was genius!
There are a few things to try to avoid when making a funny TV commercial production. The first should be obvious: Try not to be too offensive. You fans not enemies! Secondly, don’t bore them with details. When you choose comedy over informative, the whole point is to entertain! The small facts, ingredients and components will take away from the entertainment value. Lastly, add some variety. If your joke proves to be effective, create additional TV commercials that put a twist on the original scenario. If it works, run with it! It works for Geico, it can work for you!
If you need some great ideas for your TV commercial production, call iProduction Studio and find out how we can help you!